|Designed by Dave Farey
Ersatz has its vibrant roots in the Mediterranean climate of Spain. Tired of the functional monoline sanserif fonts used throughout Europe from road signage to corporate identity, Richard Dawson and Dave Farey, British type designers who crave color and sunlight, created a style that is refreshing and lively.
The basic construction is simple and attractive, mixing lowercase shapes into the capitals and unique letterforms into the lowercase. Theres a raunchy feel to Ersatz with its soft curves and back kicks. If you listen very carefully you can hear the sharp guitars and the soft tambourine of Flamenco dancing.